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Apple Search Ads is a terrific ad network for user acquisition. The way the platform works results in high conversion rates due to interested and relevant audiences. But what if we told you that Ap...

Apple Search Ads discovery campaigns are an important part of mobile app user acquisition. App store search ads require a lot of tinkering with ASO and optimizing keywords in order to be the benefi...

SearchAds.com platform allows you to see the Apple Search Ads and Mobile Measurement Partners data in one single dashboard, and thus allows you to make your data analysis quicker and easier. But wh...

As most of you should know, keywords are not the only way to utilize Apple Search Ads. There are many other ways you can do to boost your app. Even you create the best campaigns and set up the opti...

Apple Search Ads is a powerful user acquisition channel. When used correctly, it can significantly increase your app growth and your revenue. You can check out our best practices post on Apple Sear...

Should you be bidding on your brand keywords in Apple Search Ads? If you have a strong brand and a well-known company already – what’s the point? If you are ranking first with brand recogniti...

Winning the auction means getting your app in the Apple App Store ads. These ads are at the top of the App Store search tab. Apple Search Ads works with something called an auction system. This mea...

App Store Search had become one of the most crucial terms of mobile marketing. 3.5 billion people have been estimated to have access to app stores directly through their mobile phones. Those number...

App Store is one of the best platforms to bring your app together with the right users. Considering there is a lot of competition within the App Store, making your app visible on App Store might se...

Both being related to the App Store search, ASO and Apple Search Ads are ways of showcasing your app and actually the most effective way of acquiring new users. 65% of all iOS downloads happen afte...