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Search Tab Ads have recently entered our lives as a new ad channel. With the right audience targeting, now UA Managers have a chance to push their app in front of potential users. Even before they ...

We all know that Apple Search Ads is a highly favored campaign platform for mobile user acquisition. With its several benefits to mobile app marketing such as the opportunity of reaching out to use...

How are you all mobile marketers doing? Especially after the deprecation of IDFA, we assume that some things are getting a little higher than usual. And by things, we mean CPAs. In today’s post, we...

We have almost come to the end of the sunny days of 2021. Well, at least for the northern hemisphere this is the situation. But hey, we can always travel, can’t we? Australia might be a good choice...

The Apple Search Ads Benchmarks dashboard by SearchAds.com is now open to the community. It presents data from thousands of apps across 60 countries and 26 app categories. App marketers will be abl...

We all want to succeed in the App Store. However, the competition is getting tougher and tougher every single day. Therefore our marketing strategies also need to adapt and improve. In a post-IDFA ...

Apple Search Ads is one of the best ways to acquire new users after the deprecation of IDFA. However, receiving Apple Search Ads impressions can be more tricky than it appears. Taps on our ads are ...

As we all know, Apple Search Ads is a great platform to promote your app. However, if you don’t know how to optimize Apple Search Ads, your campaign may never reach its true potential.  For th...

As you might know, Apple Search Ads is a user acquisition platform where you can promote your app. It allows you to skip the organic line and get to the top of the search results. It’s a great way ...

Having recently filed for IPO, Duolingo is one of the most well-known language-learning apps in the Education category. With its gamified and fun language training system, it’s been used by m...