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As we all know, Apple Search Ads is a great platform to promote your app. However, if you don’t know how to optimize Apple Search Ads, your campaign may never reach its true potential.  For th...

As you might know, Apple Search Ads is a user acquisition platform where you can promote your app. It allows you to skip the organic line and get to the top of the search results. It’s a great way ...

Having recently filed for IPO, Duolingo is one of the most well-known language-learning apps in the Education category. With its gamified and fun language training system, it’s been used by m...

If you have an Advanced Apple Search Ads Account, you can see a variety of performance metrics on your campaign’s dashboard. You can also see metrics for Ad Groups and Keywords. You can filter by a...

Apple Search Ads has arrived in mainland China!  Apple Search Ads, an efficient and easy way to help people discover your app when they search on the App Store, has been launched in mainland C...

If you are looking for new ways to develop your app marketing strategy, Apple Search Ads is probably one of the best user acquisition channels to try out. In this article, we will share with y...

Wellness products have always been on trend for the people who seek to become healthier in different ways, but Covid-19 made it a whole different situation. People started to prioritize their healt...

Delivery apps, in the food and drink genre, have become more popular during the pandemic days. DoorDash, one of the biggest apps in the food and drink category is also one of those that reached the...

Casino games are obviously one of the most competitive subgenres in the gaming category. It is always possible to see a couple of casino games in the top charts. Being this popular, these games are...

No matter if you’re a hardcore gamer or an occasional player, one thing is for sure: We’re lovin’ games even more since the beginning of the pandemic. It’s no surprise that the Mo...