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Apple Search Ads, undoubtedly, is one of the most-effective user acquisition channels. You can promote your app by ranking at the top of the search results and gaining qualified users accordingly. ...

When it comes to Apple Search Ads, building a structure is half the work! We would like to keep you updated on the Apple Search Ads best practices. And we want to make sure you have all the sources...

Apple Search Ads Basic and Advanced… What’s the difference anyway? Which one should you choose? The first question you need to ask yourself is this: Do you work with apps on the App Store?  Ap...

Apple Search Ads is a terrific ad network for user acquisition. The way the platform works results in high conversion rates due to interested and relevant audiences. But what if we told you that Ap...

Apple Search Ads discovery campaigns are an important part of mobile app user acquisition. App store search ads require a lot of tinkering with ASO and optimizing keywords in order to be the benefi...

SearchAds.com platform allows you to see the Apple Search Ads and Mobile Measurement Partners data in one single dashboard, and thus allows you to make your data analysis quicker and easier. But wh...

As most of you should know, keywords are not the only way to utilize Apple Search Ads. There are many other ways you can do to boost your app. Even you create the best campaigns and set up the opti...

Apple Search Ads is a powerful user acquisition channel. When used correctly, it can significantly increase your app growth and your revenue. You can check out our best practices post on Apple Sear...

Should you be bidding on your brand keywords in Apple Search Ads? If you have a strong brand and a well-known company already – what’s the point? If you are ranking first with brand recogniti...

Winning the auction means getting your app in the Apple App Store ads. These ads are at the top of the App Store search tab. Apple Search Ads works with something called an auction system. This mea...