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Our latest survey shows that the adoption rate for Apple Search Ads in 9 popular categories was around 70% in October 2021 for the top 10 most downloaded apps. The only way to stay in this race and...

2021 is almost over. You tried several ways to increase your download volumes. You tested keywords for App Store Optimization, ran thousands of ad creatives for paid user acquisition, and more. Now...

Today, we are going to analyze the Apple Search Ads strategies of the popular photo and video editings apps to learn more about how to manage Apple Search Ads effectively. These three apps are amon...

Search Tab Ads have recently entered our lives as a new ad channel. With the right audience targeting, now UA Managers have a chance to push their app in front of potential users. Even before they ...

We all know that Apple Search Ads is a highly favored campaign platform for mobile user acquisition. With its several benefits to mobile app marketing such as the opportunity of reaching out to use...

How are you all mobile marketers doing? Especially after the deprecation of IDFA, we assume that some things are getting a little higher than usual. And by things, we mean CPAs. In today’s post, we...

We have almost come to the end of the sunny days of 2021. Well, at least for the northern hemisphere this is the situation. But hey, we can always travel, can’t we? Australia might be a good choice...

The Apple Search Ads Benchmarks dashboard by SearchAds.com is now open to the community. It presents data from thousands of apps across 60 countries and 26 app categories. App marketers will be abl...

We all want to succeed in the App Store. However, the competition is getting tougher and tougher every single day. Therefore our marketing strategies also need to adapt and improve. In a post-IDFA ...

Apple Search Ads is one of the best ways to acquire new users after the deprecation of IDFA. However, receiving Apple Search Ads impressions can be more tricky than it appears. Taps on our ads are ...