Get the Complete Apple Search Ads Coursebook

Everything you need to know about running, managing and optimizing Apple Search Ads campaigns in a single book.

Apple Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad.

Apple Search Ads allows advertisers to directly bid inside the Apple App Store by bidding on keywords. Apple Search Ads puts the ads at the top of the search results and brings meaningful & high-quality mobile traffic to your iOS App.

How Does it Work?

Selection of Keyword Sets
Users select keywords they want to run Apple Search Ads on.
Bid Amount and Maximum Budget
Users select their maximum bid amount they are willing to pay for that keyword as well as a maximum budget for their campaign.
Second Price Auction by Apple
Apple runs a second-price auction among the bid amounts on a searched keyword.
The winner’s on the top result!
The winner of the auction is displayed as the top result on the Search Results page, with a slight indication that it’s an ad.