Video Event
June 30th, 11:30 AM EDT

How to Handle Data Discrepancies

Use Cases with ShyftUp

Watch the webinar

Learn how to tackle discrepancies between Apple Search Ads & MMPs to scale your campaigns

Scaling Apple Search Ads requires more than a keen eye for data. As you will be dealing with many different data points during campaign optimization, discrepancies are unavoidable! So, how are you going to calculate the metrics that matter and deal with the discrepancies?

If you're looking to discover some tips to optimize your campaigns effortlessly, you're in the right place!

In this webinar, ShyftUp, a leading Marketing Agency with expertise in mobile user acquisition, will share with us some of their best practices and proven methods to deal with data discrepancies and optimize Apple Search Ads campaigns.

You'll walk away with:

  • Top reasons for install discrepancies between Apple Search Ads and attribution partners (Adjust, AppsFlyer, Branch, Kochava, Singular, Tenjin).
  • Which approach is right for you: Minimizing data discrepancies or working your way around them?
  • How to target/exclude Limit Ad Tracking (LAT On) users on Apple Search Ads.
  • Pros and cons of targeting LAT On users.
  • Proven methods for measuring the performance of LAT On users.

Yusuf Barutcu

Apple Search Ads Advisor at

Levent Sapci

Founder at ShyftUp

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