Digging into tracking issues in the light of iOS 14 updates and uncovering the power of creative sets

When utilized with the right strategy, Apple Search Ads, a rather challenging acquisition channel, elevates the power and reach of your campaigns.

Thomas Petit, a credible Growth Consultant specialized in Apple Search Ads will be guiding us through creative sets, mobile measurement providers & discrepancies, and will answer any and all of your questions live!

Outline of the Panel:

Creative Sets: Why, How, and Coping With The Issues:

1. Why A/B Testing Works Wonders
2. How to Maximize Apple Search Ads Efficiency
3. The Issues with Creative Sets
   • Limitation to Create
   • Custom Report Data
   • Language Bias
   • Delivery Distribution
   • Q4 - 2020 Bug
   • Lack of Dark Mode Reporting
   • Impact of App Store Optimization Listing

MMP Discrepancy: Why It Happens, What are the Trade-Off Options?

1. A Huge Gap in Reporting
2. iOS14 in 2020
   • Where is my LAT?
   • How Incrementality Testing helps you modelize the invisible impact of Apple Search Ads.
   • Get prepared for the AdServices framework! What do you need to know?

Q&A: Ask Thomas anything Apple Search Ads