Video Event
January 28th, 11:30 AM EST

Apple Search Ads: What to Expect in 2021

Watch the webinar

Digging into tracking issues in the light of iOS 14 updates and uncovering the power of creative sets

When utilized with the right strategy, Apple Search Ads, a rather challenging acquisition channel, elevates the power and reach of your campaigns.

Thomas Petit, a credible Growth Consultant specialized in Apple Search Ads will be guiding us through creative sets, mobile measurement providers & discrepancies, and will answer any and all of your questions live!

Outline of the Panel:

Creative Sets: Why, How, and Coping With The Issues:

  1. Why A/B Testing Works Wonders
  2. How to Maximize Apple Search Ads Efficiency
  3. The Issues with Creative Sets
    • Limitation to Create
    • Custom Report Data
    • Language Bias
    • Delivery Distribution
    • Q4 - 2020 Bug
    • Lack of Dark Mode Reporting
    • Impact of App Store Optimization Listing

MMP Discrepancy: Why It Happens, What are the Trade-Off Options?

  1. A Huge Gap in Reporting
  2. iOS14 in 2020
    • Where is my LAT?
    • How Incrementality Testing helps you modelize the invisible impact of Apple Search Ads.
    • Get prepared for the AdServices framework! What do you need to know?

Q&A: Ask Thomas anything Apple Search Ads

Thomas Petit

Growth Consultant

Yusuf Barutcu

Apple Search Ads Advisor at

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