Watch the webinar
Digging into tracking issues in the light of iOS 14 updates and uncovering the power of creative sets
When utilized with the right strategy, Apple Search Ads, a rather challenging acquisition channel, elevates the power and reach of your campaigns.
Thomas Petit, a credible Growth Consultant specialized in Apple Search Ads will be guiding us through creative sets, mobile measurement providers & discrepancies, and will answer any and all of your questions live!
Outline of the Panel:
Creative Sets: Why, How, and Coping With The Issues:
- Why A/B Testing Works Wonders
- How to Maximize Apple Search Ads Efficiency
- The Issues with Creative Sets
- Limitation to Create
- Custom Report Data
- Language Bias
- Delivery Distribution
- Q4 - 2020 Bug
- Lack of Dark Mode Reporting
- Impact of App Store Optimization Listing
MMP Discrepancy: Why It Happens, What are the Trade-Off Options?
- A Huge Gap in Reporting
- iOS14 in 2020
- Where is my LAT?
- How Incrementality Testing helps you modelize the invisible impact of Apple Search Ads.
- Get prepared for the AdServices framework! What do you need to know?
Q&A: Ask Thomas anything Apple Search Ads
Apple Search Ads Advisor at SearchAds.com