Start your Apple Search Ads Journey in 5 Steps
Manage everything in one place with our peerless keyword optimization tool, advanced automation, and bulk operations features to save time.
01
Integrate your Apple Search Ads Certificate
Maximized app discovery, continuous growth
Drive more conversion to your app by leveraging paid growth. Start getting more installs with the power of Apple Search Ads.
Complete integration with Apple Search Ads
Easily integrate your Apple Search Ads account with SearchAds.com. Migrate all of your campaigns to our campaign management tool & level up your Apple Search Ads strategy.
02
Link your MMP partners with SearchAds.com
Apple Search Ads Funnel Tracking
Track your entire user acquisition funnel with crucial metrics such as ROAS, ARPU, CPI, and revenue. See exactly how much you spend and how much you get in return on a single dashboard.
Custom Goal Tracking
Determine your own goals based on your KPIs and track them to see your real performance. Choose any in-app event as your goal and analyze the effect of your campaign efforts on your custom goals.
Data Discrepancies Solved
Enable re-attribution to distinguish your returning users from the new ones and to uncover the differences between their KPIs. Use LAT On estimations to see more accurate KPI data such as install, ROAS & revenue and easily handle the discrepancies between different data points.
03
Bid smart with advanced keyword tools
Organic Keyword Hunt
Uncover the organic keywords that your competitors are ranking for. Analyze your competitors’ rankings, keyword popularity, and difficulty of each keyword to immediately run ads on them.
Keyword Auction Insights
Go beyond the discovery campaigns! See the top Search Ads advertisers and their Search Ads visibility scores. Discover the paid keywords of every app with the impression shares or type a keyword and see who’s running ads on it to fine-tune your strategy.
Smart Alerts
Clear the keyword clutter! Get smart alerts whenever you are trying to add keywords to your campaigns where the same keywords already exist.
04
Optimize your campaigns with seamless automation
Automation Rules
Set up automation rules to optimize your bid amount, freeze campaigns or add negative keywords to make sure your campaigns are always optimized to meet your KPI’s.
Bulk Operations
Handle all your keywords in bulk to save time. Increase or decrease the bid on a bulk of keywords, put them all on pause or move to another ad group.
Advanced Filtering
Filter everything on all levels! Quickly filter a keyword under an ad group of a campaign. Pick the most important metrics for your campaigns from 30+ alternatives such as cohort analysis, ROAS, CPI, etc.
Duplicate Keywords
Never compete with your own bid! Detect and remove duplicate keywords instantly to prevent budget wastes.
05
Uncover the real metrics with advanced monitoring
LAT On Coefficient
Scale your attribution data with LAT On Coefficient. Estimate your LAT On conversions based on LAT Off ones to cut down on the labor work and to save time.
Category & Keyword Ranking
See the correlation between your app’s category ranking and your key metrics such as impression, spend, install, and more. Analyze how your Apple Search Ads keyword affects your organic ranking through the App Store search for that keyword to make better decisions.
Cohort Analysis
Analyze your revenue and ROAS over time with cohort analysis. Check out day 1, 3, 7, 14 and 30 ROAS & revenue to better understand the return of your Apple Search Ads efforts and get insights on how to improve your strategy.
Multiple Goal Monitoring
Track all the goals that match your KPIs on a single dashboard. Analyze the adjusted metrics for each goal and use automation rules for any of them to ease your campaign management efforts.
Preset View
Tailor SearchAds.com to your needs. Choose the metrics you care about and change the order of them to personalize the dashboard for an easier campaign management experience.
