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The Game-Changers in UA: New Ad Placements
Hazel Kucuk avatar
Hazel Kucuk

The App Store is a global platform with over 600 million weekly visitors. While 70% of the App Store visitors use search to find their next app, 65% of all downloads happen after these searches. Al...

Quick Campaign Setup: Build Apple Search Ads Campaigns in 3 Clicks!
Talip Sencan avatar
Talip Sencan

If you are new to Apple Search Ads, building campaigns can be challenging. You probably think about: How to setup your campaigns How to find keywords to bid on? Which keywords to focus on? How to m...

Custom Product Pages
Why You Should Leverage Custom Product Pages for Apple Search Ads
Talip Sencan avatar
Talip Sencan

The answer is simple: a higher return on investment. Let’s assume your goal is to get 100 downloads a day. Approach A – you advertise at random. No plan, no target audience, nothing. Approach...

Accelerate Apple Search Ads Management with 2 New Automations!
Talip Sencan avatar
Talip Sencan

We are pleased to announce that now you can automate your Apple Search Ads campaigns based on organic rankings and impression share. As known, Apple Search Ads and ASO complement each other.  Apple...

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What’s new on Apple Search Ads Campaign Management API 4.4?
Hazel Kucuk avatar
Hazel Kucuk

In June 2022, Apple Search Ads released the latest version of Apple Search Ads Campaign Management API 4. With this release, there were three changes: Search tab campaigns shifted to the cost-per-t...

ASA and ASO for Hypercasuals
Apple Search Ads and ASO: A Killer Combo for Low CPI and CPA in Hyper-Casual Games
Hazel Kucuk avatar
Hazel Kucuk

2021 was quite a year for hyper-casuals. They have dominated the top charts for a long time and had their share of last year’s impressive spending in the App Store. Privacy shifts have brough...

SearchAds.com's Grader 2.0
Measure your Apple Search Ads Performance with SearchAds.com’s Grader 2.0!
Hazel Kucuk avatar
Hazel Kucuk

The strategies practiced in Apple Search Ads change day by day, and so does our Grader tool. With the new metrics added to Apple Search Ads Grader, gain more comprehensive insights into the general...

Smart Notifications: Never Lose Track of Your Apple Search Ads Campaigns
Talip Sencan avatar
Talip Sencan

Campaign management is difficult. Especially when you have dozens of them. You have to track your budget, impression shares, CPA levels, and more to achieve the best results.  Here are some of...

What's new on SearchAds.com?
What’s new on SearchAds.com?
Hazel Kucuk avatar
Hazel Kucuk

The competition in Apple Search Ads is getting tougher every single day. The only way to get the edge over your competitors is to ensure your Apple Search Ads campaigns operate as efficiently and e...

campaign management
Optimize Your Campaign Management with our Smart Bidding
Irmak Karademir avatar
Irmak Karademir

Apple Search Ads, without a doubt, is the best place to run ads. It is effective since users see your ad when they are the most inclined to a download, meaning when they are searching for an app. I...

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