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But how do we do it? Our number one secret to app marketing is here in 5 easy steps you can take to master user acquisition with Apple Search Ads.

Apple Search Ads is a powerful paid user acquisition tool that should be used by anyone trying to grow their app. The App Store is estimated to have over 1.8 million apps available according to App...

Like any advertiser, we wish to be able to manage well-performing campaigns from the day we have started running them. However, the process of optimizing a campaign never ends! Especially for the o...

The App Store is one of the greatest application distribution platforms where the competition among app developers is very tough with approximately 1.8 million applications according to Apple. Appl...

Creating a campaign requires more than market research and tracking your data conscientiously. Every advertiser has faced different matters when it comes to optimization of a campaign; data discrep...

Gaming companies have been trying almost all channels to see which one works best for them. No matter which category they are in, they all focus on the ones bringing the highest download without an...

As User Acquisition Managers dealing with multiple campaigns and ad groups in different storefronts, it is a must to make new experiments to increase your ROAS. Yet, when you’d like to run th...

App marketers and AdTech companies have started to talk about the upcoming changes about IDFA after the iOS 14 update that Apple announced at WWDC20 (World Wide Developer Conference) in June. Then,...

There are many things you need to do to boost your app in Apple Search Ads. You have created the best performing, well-structured campaigns, and made a great effort to improve your app. But, there ...

Every user acquisition manager knows how itching it is to find keywords that bring installs. But, there is another thing that is even more challenging: ‘’Using tons of keywords but getting low inst...