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As most of you should know, keywords are not the only way to utilize Apple Search Ads. There are many other ways you can do to boost your app. Even you create the best campaigns and set up the opti...

Apple Search Ads is a powerful user acquisition channel. When used correctly, it can significantly increase your app growth and your revenue. You can check out our best practices post on Apple Sear...

Should you be bidding on your brand keywords in Apple Search Ads? If you have a strong brand and a well-known company already – what’s the point? If you are ranking first with brand recogniti...

Winning the auction means getting your app in the Apple App Store ads. These ads are at the top of the App Store search tab. Apple Search Ads works with something called an auction system. This mea...

App Store Search had become one of the most crucial terms of mobile marketing. 3.5 billion people have been estimated to have access to app stores directly through their mobile phones. Those number...

App Store is one of the best platforms to bring your app together with the right users. Considering there is a lot of competition within the App Store, making your app visible on App Store might se...

Both being related to the App Store search, ASO and Apple Search Ads are ways of showcasing your app and actually the most effective way of acquiring new users. 65% of all iOS downloads happen afte...

Apple Search Ads is a powerful tool to increase your growth. Through a carefully designed campaign, it is possible to grow your user base and increase your revenue. However, you should be very care...

Ready to take marketing your app to the next level? Don’t know where to start? Apple Search Ads might be a good place. Apple Search Ads is an acquisition channel. This Channel connects advertisers ...

As the importance of Apple Search Ads is getting bigger and bigger every day, tracking and measuring the performance of your Apple Search Ads campaigns is becoming even more crucial for you to opti...