win auction apple search ads
How Do You Win The Auction in Apple Search Ads
Claire McIntosh avatar
Claire McIntosh

Winning the auction means getting your app in the Apple App Store ads. These ads are at the top of the App Store search tab. Apple Search Ads works with something called an auction system. This mea...

app store algorithm
How does the App Store Search Algorithm Work?
Zehra Cetinel avatar
Zehra Cetinel

App Store Search had become one of the most crucial terms of mobile marketing. 3.5 billion people have been estimated to have access to app stores directly through their mobile phones. Those number...

apple search keyword match types exact broad
Understanding Keyword Match Types in Apple Search Ads
Irmak Karademir avatar
Irmak Karademir

App Store is one of the best platforms to bring your app together with the right users. Considering there is a lot of competition within the App Store, making your app visible on App Store might se...

How to Improve ASO with Apple Search Ads
Aysenur Altunay avatar
Aysenur Altunay

Both being related to the App Store search, ASO and Apple Search Ads are ways of showcasing your app and actually the most effective way of acquiring new users. 65% of all iOS downloads happen afte...

apple search ads roas
ROAS Measurement in Apple Search Ads
Mehmet Can Cavas avatar
Mehmet Can Cavas

Apple Search Ads is a powerful tool to increase your growth. Through a carefully designed campaign, it is possible to grow your user base and increase your revenue. However, you should be very care...

5 reasons apple search ads
5 Reasons Why You Should Use Apple Search Ads
Claire McIntosh avatar
Claire McIntosh

Ready to take marketing your app to the next level? Don’t know where to start? Apple Search Ads might be a good place. Apple Search Ads is an acquisition channel. This Channel connects advertisers ...

ads manager
New Features in Overview Page and Ads Manager Chart
Irmak Karademir avatar
Irmak Karademir

As the importance of Apple Search Ads is getting bigger and bigger every day, tracking and measuring the performance of your Apple Search Ads campaigns is becoming even more crucial for you to opti...

user acquisition with apple search ads
Mastering User Acquisition with Apple Search Ads
Claire McIntosh avatar
Claire McIntosh

But how do we do it? Our number one secret to app marketing is here in 5 easy steps you can take to master user acquisition with Apple Search Ads.

apple search ads mistakes
Apple Search Ads: Top 7 Common Pitfalls to Avoid
Mehmet Can Cavas avatar
Mehmet Can Cavas

Apple Search Ads is a powerful paid user acquisition tool that should be used by anyone trying to grow their app. The App Store is estimated to have over 1.8 million apps available according to App...

automation templates
Save Time with New Automation Templates
Nil Ozertan avatar
Nil Ozertan

Like any advertiser, we wish to be able to manage well-performing campaigns from the day we have started running them. However, the process of optimizing a campaign never ends! Especially for the o...

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