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There’s still a buzz around the mobile marketing ecosystem with the new ad placements updates of Today tab Ads and product page ads coming to the Apple Search Ads platform. Appsflyer said in ...

The App Store is a global platform with over 600 million weekly visitors. While 70% of the App Store visitors use search to find their next app, 65% of all downloads happen after these searches. Al...

If you are new to Apple Search Ads, building campaigns can be challenging. You probably think about: How to setup your campaigns How to find keywords to bid on? Which keywords to focus on? How to m...

The answer is simple: a higher return on investment. Let’s assume your goal is to get 100 downloads a day. Approach A – you advertise at random. No plan, no target audience, nothing. Approach...

We are pleased to announce that now you can automate your Apple Search Ads campaigns based on organic rankings and impression share. As known, Apple Search Ads and ASO complement each other.  Apple...

In June 2022, Apple Search Ads released the latest version of Apple Search Ads Campaign Management API 4. With this release, there were three changes: Search tab campaigns shifted to the cost-per-t...

2021 was quite a year for hyper-casuals. They have dominated the top charts for a long time and had their share of last year’s impressive spending in the App Store. Privacy shifts have brough...

The strategies practiced in Apple Search Ads change day by day, and so does our Grader tool. With the new metrics added to Apple Search Ads Grader, gain more comprehensive insights into the general...

Campaign management is difficult. Especially when you have dozens of them. You have to track your budget, impression shares, CPA levels, and more to achieve the best results.  Here are some of...

The competition in Apple Search Ads is getting tougher every single day. The only way to get the edge over your competitors is to ensure your Apple Search Ads campaigns operate as efficiently and e...